Built for 9th and 10th grade families

Make your student's effort count for college.

See what matters for your target colleges, then build your student's profile one month at a time.

Free, including all of Month 1. No card needed.

See how the roadmap works
Your college list2 safety4 fit3 reach
Month 1 · Start hereMake the next four years work for youGrade-matched roadmap · 10 minutes
Your first step10 min

Turn long-term goals into one practical action for this month.

Watch the welcome lessonLearn
Choose one action to carry forwardDo
The roadmap keeps goingNew work arrives each month
Month 1 includes
  • What an admissions officer sees firstLearn
  • How many APs, IBs, or Honors classes should I take?Decide
Illustrative college list and Month 1 roadmap.

Our founder's work

You don't have to do this alone.

Starting early sets the foundation

Ninth and tenth grade come with two contradictory messages: there is nothing to do yet, and you are already behind. Neither is true. These years are crucial to set the foundation for your application so it tells a story.

Personalized guidance, without the price tag

Private advisors have traditionally cost $5,000–$10,000, which prices out most of the families who need the help. But about 80% of college counseling is the same guidance repeated — so we built that 80% to work at scale.

Helping you make decisions without the myths

"You need to take 12 APs", "You need to create a club to get into an Ivy". It is exhausting, and none of it is telling the full story. We would rather explain the reasoning than hand you a rule, because no single answer fits every family.

More about our approach

Your college success portal

  • Full Dashboard ViewSee your profile read, pathway, agenda and tools in one portal view.
  • Profile readAcademics and activities, read with context.
  • Personalized Learning PathwaysTrack lessons and milestones through a clear progress page.
  • AgendaKeeping your family on track.
  • College Search & TrackerSearch on what matters. Build your list.
Explore the tools and free access

Month by month guidance

Curriculum designed to help families navigate high school. Engage with videos, interactive exercises, and reminders for next steps.

  1. One clear step a monthA short set of actions, activities and lessons — matched to the grade and the season, not a generic checklist.
  2. Ask a real counselorMonthly office hours with your cohort's college counselor, for the questions a page cannot answer. An initial 1:1 with your counselor comes with the plan.
Ayan Gupta, Founder & College Advisor

Ayan Gupta

Founder & College Advisor

Forbes Under 30 SeattleUniversity of Washington Computer ScienceDeveloper Relations @ Microsoft and GitHub

I started advising in college, when friends and family began calling about their kids. Those calls turned into an online community of several thousand where I shared advice for several years.

What students and families love about our approach

Rohit Karthik

Ayan possesses a deep understanding of current trends in the college application process. From high school course selections to essay and extracurricular feedback, his insights align closely with how admission officers think. His one-on-one sessions are exceptional: he gives direct feedback that helped us clearly understand where we stood and what to improve. His guidance offered practical benefits throughout our application journey, and we truly appreciate his affordable services.
View all testimonials (6)

Veer Desai

The sessions were very helpful and informative. We found every session interactive and impactful. Thank you, Ayan!

Parent from cohort feedback

The college application process was entirely new to us as parents. Your sessions were greatly helpful in understanding AP courses, the ACT, extracurriculars, essays, college and major selection, and internship planning from an admissions point of view.

Krishna K

Ayan offered insightful guidance at each stage of the college application process. His pointed feedback, including on essays, and support through each phase proved invaluable. The monthly sessions were well planned for the most relevant topics at each stage, building confidence at every step.

Tejal Deshpande

Thanks for your sessions and Q&A chats. They gave us insights into multiple parts of the process.

Where students we’ve guided have been admitted

Harvard University
Massachusetts Institute of Technology
Stanford University
University of Michigan
University of Washington
Georgia Tech
Princeton University
Yale University
Cornell University
Duke University
Northwestern University
University of Notre Dame
University of Southern California
UCLA
University of Virginia
Harvard University
Massachusetts Institute of Technology
Stanford University
University of Michigan
University of Washington
Georgia Tech
Princeton University
Yale University
Cornell University
Duke University
Northwestern University
University of Notre Dame
University of Southern California
UCLA
University of Virginia

Supervised by a counselor,
backed by data

$299 per year · 82¢ a day

  • A complete playbookActivities, testing, college lists, essays, and applicationsBuilt into one roadmap from start to finish
  • Deadlines stay visibleAlways on and organized by grade and month
  • Time on a call with a counselorFor the questions a page cannot answerMonthly office hours with your college counselor, an initial 30-minute 1:1 with Ayan, and more 1:1 as an add-on
What your family needsAdmission Yogi$299 per year · 82¢ a dayPrivate counselorOften $5,000–$10,000
A complete playbookActivities, testing, college lists, essays, and applicationsBuilt into one roadmap from start to finishCovered during scheduled sessions
Deadlines stay visibleAlways on and organized by grade and monthReviewed together at each meeting
Time on a call with a counselorFor the questions a page cannot answerMonthly office hours with your college counselor, an initial 30-minute 1:1 with Ayan, and more 1:1 as an add-onOne-to-one calls booked as you need them

Get started

Currently only offered for 9th and 10th Graders

Free

$0
  • First profile read
  • Month 1 of the roadmap
  • College search & simulator
  • 1 analysis a month

No card needed. Free stays free.

What families ask first.

How many APs should a 9th or 10th grader take?

None are expected in 9th. By the end of 10th, about two AP-level courses puts a student on a strong track.

Do we still need a private counselor?

Most families don't. You can add one-to-one sessions if you want them, but nothing in the product is locked behind that.

What if we can't afford it?

Tell us. The free plan is genuinely useful on its own — the profile read, the college list and all of Month 1 are not a trial, so a family that never pays still gets a real answer. And if the paid plan is the only thing standing in the way, write to the address at the bottom of this page rather than walking away.

Build your college plan.

Answer a few questions, preview the roadmap, and add detail later. Free to start, with no card required.